Who do you think the primary and secondary target audience is for The Woman in Black? Why?
How was The Woman in Black marketed? Think about genres, subgenres, media platforms, target audience, promotions, size of campaign etc.
Do you think that the maketing materials for the film were appropriate? Why?
What kind of releae did the film have? Big/small? How many inemas showed the film on its release?
How much did The Woman in Black cost to make? Production budget and what was the industry impact of The Woman in Black? Think box office trends.
Why do you think the film was so successful? You must come up with at least two reasons.
The primary target audience for The Woman in Black tends to be more widespread than other movies. The horror side appeals to a younger audience, particularly males however Daniel Radcliffe's feature in the film attracted a large part of the Potter fan base, a huge proportion of which are female. The film is based on a novel written by Susan Hill in 1983. This made sure that a number of older people were also attracted to the movie as they had read the book when they were younger. These are the secondary target audiences as they were not directly targeted by the company upon release of the film but were swept up by the movie instead.
How was The Woman in Black marketed? Think about genres, subgenres, media platforms, target audience, promotions, size of campaign etc.
Do you think that the maketing materials for the film were appropriate? Why?
What kind of releae did the film have? Big/small? How many inemas showed the film on its release?
How much did The Woman in Black cost to make? Production budget and what was the industry impact of The Woman in Black? Think box office trends.
Why do you think the film was so successful? You must come up with at least two reasons.
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